In this note
Start with the questions
A keyword list can be useful material, but it is not yet a structure. We need to understand which questions belong to the same need, which deserve a separate page and which can be answered briefly. The number of pages follows that assessment.
Give every page a purpose
A service page explains an offer; a case study presents work in context; an article explores a question. When every page tries to say everything, navigation becomes less useful. Defining the role reduces repetition and helps choose a coherent next step.
Link with intention
Internal links are part of the content. A useful link explains where it leads and why it is worth following. A service can lead to a relevant project; a project can lead back to the method or contact page. We do not need links in every sentence, but relationships that support reading.
One language, an equivalent page
A multilingual structure should make it easy to reach the same information in another language. Titles and text need meaningful translation, while the language switch should preserve context. A translated version that always returns to the homepage interrupts the journey we just built.
Editorial draft for the mockup. To be approved before publication.
Before we begin
Frequently asked questions
Answers about SEO starts with the shape of your website. and the decisions around it.
Is a keyword list already a structure?
No. We need to distinguish questions, needs and content that can share a page. Structure connects these relationships with useful reading journeys.
When should a separate page be created?
When there is a distinct need and enough content to address it. A separate page should have a recognisable purpose, not just different wording.
Why separate a service from a case study?
The service explains what can be done; the case presents a project in context. Linking them connects the offer with a relevant example.
How should internal links be chosen?
Choose links that answer a question or open a coherent deeper explanation. Link text should describe the destination and avoid ambiguous journeys.
Should every page appear in the menu?
Not necessarily. Main navigation identifies areas; contextual links and the footer can make articles, cases and deeper pages reachable.
How do equivalent multilingual pages work?
Each version retains a corresponding topic. The selector links translations of the same page, while URLs and metadata identify the language version.
Do more pages automatically mean more visibility?
No. Repetitive pages or pages without a clear role can make a website less useful. Structure needs assessment alongside content, demand and technical condition.
Can structure improve without a full rebuild?
Start with an inventory and choose focused changes. Navigation, links and page roles can be reassessed before deciding on a complete rebuild.