The Craftsman
I’m Rob Orlando, an independent web designer and search practitioner. I’ve worked on the web since 1996, and I care about what comes before the tools: understanding what a business needs to communicate and helping people find it.
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THE CRAFTSMANThe Craftsman
Structure, design, development and SEO belong to the same conversation. Early decisions can carry through to the website and its evolution.
The starting point is your business, rather than a package to force into place. The project takes shape through real questions, priorities and constraints.
I work directly with businesses and alongside agencies looking for white-label support, with agreed responsibilities and scope.
Before we begin
Answers about The Craftsman and the decisions around it.
Rob Orlando, an independent web and search practitioner. The website presents his practice, connecting web design, development and SEO.
Since 1996. This describes the professional journey, without replacing the context and skills needed for each new project.
Structure and content decisions influence both the experience and how a website is found. Connecting them avoids treating SEO only at the end.
Starting from the real problem, paying attention to details and choosing useful scope. It is a way of working, not a promise to build every tool from scratch.
Rob is the practice’s point of contact. Any collaboration or additional skills are defined for the project with explicit roles and responsibilities.
Yes. The agency page describes white-label support and the points to agree: scope, workflow, client contact and attribution.
No. The image is illustrative and labelled accordingly. It is not a photograph of Rob or a real Bardo office.
Through a conversation about goals, expectations, materials and constraints. We need to understand the problem and collaboration before promising a solution.
Bring the idea, the question, or the part that isn’t quite working. Let’s find a thoughtful way forward.
