Corporate website · Industry
The context
An industrial offering needs different journeys: someone looking for a product family starts with a different question from someone exploring a sector or a solution.
The approach
The case highlights the relationship between product families, sectors and company information. Its visible value lies in organising substantial content while keeping the next step clear.
A clear path
Production need
Products & solutions
Technical enquiry
This project story is a draft. Performance data and delivery details will be added after verification.
Before we begin
Frequently asked questions
Answers about Exonder and the decisions around it.
What kind of project is Exonder?
A complex corporate website for process technologies. The case highlights the catalogue, application sectors, technical content and company information.
Why is it collected in Tailored Web?
Because the case focuses on building and organising a substantial web presence. Structure is a visible part of the website experience.
What makes the structure complex?
Product families, sectors and technical information address different needs. The website needs to support exploring the offer from different starting points.
Does the preview show the real website?
Yes. It is a capture of the public website acquired for the portfolio. The image is static; the external link opens the real website.
Are numerical results available?
They are not yet included in this case. Data, period and attribution need verification before quantitative results are published.
Does this case demonstrate ecommerce?
It is classified as an industrial corporate website. A substantial product catalogue does not automatically imply an online checkout journey.
Can the approach apply to another business?
The method of assessing content and needs can be reused. Structure and design still need to fit the new business’s audience and offering.
Where can I explore a similar corporate project?
Tailored Web describes the service and the Workshop explains the process. To discuss work, start with your business context on the contact page.