Web design + SEO · Since 1996
Thoughtful strategy. A website that feels like you. And the same person looking after the thread from the first idea to being found.
Bespoke web design & search, considered together.
Every website, cut to measure.
Every strategy, built by hand.
For independent businesses
& the agencies behind them.
From the first thought to what comes next.
Tailored Web
Strategy, design and development in the same thread. From a complex corporate website to ecommerce, the structure begins with what people and the business need.
SEO & Beyond
Search begins with what people need to understand. SEO, structure and content come together to connect those questions with useful pages and a clear next step.
Inside the workshop
Listen first. Find the direction.
Then make something worth keeping.
Get to know your business, your audience and what a useful outcome looks like.
Bring the priorities into focus and give the content a clear, practical structure.
Turn that direction into thoughtful design and a website made to fit.
See how the work is used and keep improving the things that matter.
Your portrait goes here
THE CRAFTSMANThe Craftsman / Rob
I like work that feels like it belongs to someone. A website with a clear purpose, its own character and the details that make it useful. That starts with a conversation, not a catalogue of layouts.
I’ve been building for the web since 1996. Today I bring strategy, design, development and search into one independent practice, working directly with businesses or alongside an agency’s team. The tools evolve. The care stays.
A few thoughts on good websites, better questions and finding a thoughtful way through search.
Proposed articles, awaiting approval.
Editorial draft
A useful brief makes the reason for the website explicit. The first task is naming the problem, rather than choosing a colour.
Editorial draft
Giving each page a job and making relationships between topics visible helps build a more understandable website.
Editorial draft
Describing precisely who you are, what you do and which problems you address is a practical starting point, even as search experiences change.
Before we begin
Answers about Home and the decisions around it.
Bardo brings together web design, development and search strategy. The work can start with a new website or improving an existing digital presence.
Tailored Web focuses on structure, experience and building the website. SEO & Beyond focuses on search, content and visibility. They can belong to the same project.
Your contact is Rob Orlando. The practice is independent: goals, scope and responsibilities are agreed in the same conversation.
Yes. The practice is aimed at independent businesses, SMEs and startups. Feasibility depends on the real needs, project scope and available resources.
Yes, white-label agency support is part of the offer. It can cover web, development or search, with a clear agreement on workflow and client contact.
Yes. Languages, markets, translations and content management are defined together. This preview demonstrates Italian, English, Spanish and French with navigable equivalent pages.
Projects are collected within their services: Exonder and Verde alla Spina in Tailored Web; Gussoni Consulenze in SEO & Beyond. Each has a dedicated case page.
Tell me about the business, the problem and the priorities. The contact page prepares an email draft to begin a first conversation about the project.
Bring the idea, the question, or the part that isn’t quite working. Let’s find a thoughtful way forward.
